By Chad Taylor
In the exciting world of selling a home, one might imagine closing day as the day that a seller relinquishes ownership, after the keys have been handed over and all of the papers are signed. You might picture the moving truck pulling out of the driveway as Mr. and Mrs. Seller wipe the tears from their eyes and another chapter closes in their lives.
If the seller waits until closing day to “move out,” they will be setting themselves up for a world of hurt. Though they may physically move on closing day, they must mentally move out way before then.
When you ask? The day they decide to sell.
After nearly 13 exciting years in the world of real estate, I have learned many lessons. One lesson is that the second a homeowner decides to sell his or her home, they must mentally move out.
I have to give credit where credit is due, and that is to our stager, Kendra Garwood with Staging in Style. Early in my career, when Kendra and I began working together, I overheard Kendra offer some of the best advice to our clients. Often during the staging consultation the homeowner will ask, “What can I get started on today?” This is a great question for a seller who is eager to get the process started. Kendra’s answer was a gem. “Start packing, because you are moving,” she would say. Brilliant!
I still use those words today. And when I say them to a potential seller, I see either relief or panic in their eyes. Either way, they have mentally made a shift. And either way, we intend to deliver on the sale of their home so the process should begin with them mentally accepting the fact that we are going to honor our commitment and get the job done.
So let’s say that the sellers don’t have this “Aha!” moment when they realize they are moving and it starts with them accepting this fact. How will this lack of acceptance affect the process?
Here are some examples:
- 1. Pricing: Often when we discuss pricing with our clients, we ask them to take their “seller hat” off and put their “buyer hat” on. This allows the seller to look at pricing more objectively. We ask them, “If you were looking at your house and all of the others like it on the market, what price would be a fair price for it?” When a homeowner is pricing his “home,” it is very personal. How can you place a value on a home where years of memories have been born? Conversely, when a seller is pricing a house (just like pricing a baby stroller on Craigslist, for example), the seller tends to price competitively to get the house sold.
- 2. Staging: When staging a home, often sellers will say that their home no longer feels like home after the staging is completed. That is the sole purpose of staging. It should no longer feel like your home, just a home. When your personal items and pictures are throughout your home, imagine them as the anchor behind a boat. The only way the boat can move forward (without slowly dragging the anchor along), is to pull up the anchor. Likewise, the only way sellers can move forward is to remove their anchors, also known as their personal affects. Remember Kendra’s brilliant words, “Start packing, because you are moving.”
- 3. Inspections: During the inspection process, a buyer is often going to inspect your home from top to bottom. Often, a seller feels picked apart. The lovely home that they have owned for years is getting raked over the coals. Okay, so that is a little dramatic. In our experience, the inspection process is taken personally when you have not mentally moved out. Most defects with a home are factually based. Some can be subjective, but most are pretty black and white. You can’t really argue with the facts, and most sellers want to convey a great home to their buyer. Therefore, once you have mentally moved out, it is much easier for a seller to accept the condition of their current home and make the needed repairs to convey a safe and sound home. Sellers with this mindset tend to leave a home better than they received it when they bought it. That is what I call real estate mojo.
I am a firm believer that what you focus on shows up in your world. So sellers out there, pack your mental bags and move out of your home. Once you mentally move, you will be surprised how fast a SOLD sign will show up.
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This weekly sponsored column is written by Chad Taylor of the Taylor-Made Team and Keller Williams Realty Key Partners, LLC. The Taylor-Made Team consistently performs in the top 3 percent of Realtors in the Heartland MLS. Please submit follow-up questions in the comments section or via email. You can find out more about the Taylor-Made Team on its website. And always feel free to call at 913-825-7540.