Moonlight Market, Shawnee’s summer series of events the city debuted earlier this year, was a success, according to city officials. That’s why the city plans to continue the event in the future but with some changes.
Shawnee city leaders and staff in a committee meeting Monday reviewed this year’s pilot, which was a monthly market event in the downtown area that took place the third Thursday of each month from May to October.
A couple of Moonlight Market events were canceled (including the very first one in May) because of severe weather, but the events that took place were well-attended and grew in popularity as the summer went on, city staff reported.
The events included children’s activities, live bands and food trucks, as well as a variety of vendors that sold produce, arts and crafts and handmade goods.
The city’s previously stated goal of the Moonlight Market was to attract people to the downtown area and further establish it as a destination.
Council President Eric Jenkins (who was selected to the position by his peers earlier in the meeting) said he’d like to know if the plan worked.
“I’d kind of like to know that we got some good spillover effects from this, and if we can capture that kind of information, I think it would be a great sales point and we could present that back to the Shawnee Downtown Partnership people, and those people that have a vested interest in the vitality of downtown,” Jenkins said. “If you can’t come up with something, we can certainly do it next year, try to see if we can monitor, ‘Hey, did we get a bump from this, did it really help us in doing what we’re trying to get done downtown.’ Let’s see if we got some bang for our buck as well.”
Here are a few takeaways from this week’s discussion:
- The Moonlight Market had “exceptional vendor and patron attendance,” according to city staff. The event attracted more vendors at each event, and drew 65 vendors by the final event in October. Lauren Grashoff, the city’s neighborhood planner, said Visit Shawnee reported that the Moonlight Market drew 600 to 1,300 residents per event.
- In the future, the city may push Moonlight Market to later in the evening. The hours of the market were from 4 to 8 p.m. and could get moved to 5 to 9 p.m.
- The city could extend the Moonlight Market through November. Furthermore, the city could combine the market with Christkindlmarkt, the city’s holiday event that typically occurs in early December. However, some city leaders had mixed feelings about combining the two events.
- The city plans to continue the farmers market on Saturday mornings. Grashoff said local vendors have requested to keep the farmers market on Saturday mornings.
- City leaders shared general support for the continuation of Moonlight Market into 2022. However, some asked to prioritize Shawnee-based food vendors and businesses for booths and food truck spots.
A recording of the meeting is below and on the city’s website. Discussion begins at 1:58:19.