As the longtime Fairway tenant, Rainy Day Books, approaches its 45th anniversary on Nov. 4, owners Vivien Jennings and Roger Doeren are preparing the store for a reopening in mid-November.
Jennings and Doeren closed the beloved bookstore due to COVID-19, and began asking the community for donations via GoFundMe — which now amounts to more than $85,000, but has yet to reach the store’s goal of nearly $300,000. The store shifted to curbside pick-ups and additional online orders, but revenue-generating author events are on hold and sales are down by 30%, Jennings said.
‘People have been really kind’
Now, Jennings said Rainy Day wants to return the love and support received from customers by making the commitment and investment to reopen the bookstore.
“People have been really kind and wonderful,” Jennings said. “They’ve sent us notes, they’ve brought us food, they’ve brought us treats, they have just been wonderful. “But the loss of the complete revenue and from all of those events [we usually do], we just have to rebuild it and that’s going to take some time.”
Between now and mid-November, the Rainy Day team will be rearranging, packing and reconfiguring the store layout to allow for social distancing in a tight space. There will be limited phone support, but customers can make orders online and submit orders via email at Mailbox@RainyDayBooks.com.
What customers can expect when the store reopens
When the store reopens, customers will be able to safely browse for books and in what Jennings said aims to be an open and inviting space. Although the pandemic brought on unexpected challenges, she said she feels lucky for being able to work as an essential business due to school partnerships.
“We’re lucky because not many were able to [go back to work] until later,” Jennings said. “I feel very blessed and people have continued to be very, very supportive, and we just appreciate it.”
With the holiday season on the horizon, Jennings said the team will be encouraging customers to place orders early. Additionally, Jennings said backlogged orders can be pick-up curbside all week from 11 a.m. to 3 p.m. and the store will be open for curbside pick-up on Saturday, Oct. 17 from 11 a.m. to 2 p.m.
Those who wish to make a donation via the GoFundMe campaign can do so here, and those who wish to make a donation directly to Rainy Day Books can do so here. Jennings said those who wish to help but are unable to make a monetary donation can simply spread the word about Rainy Day Books and what’s coming next.
“We’re doing our best,” Jennings said. “We want to create an atmosphere [customers] will just love and they’ll want to come to and we’ll talk to them and have the kind of store we had before, only better.”