The city of Roeland Park has a new logo.
After months of work and deliberation, the city council last month approved a new final logo design that features the outline of a Roeland Park-style home in front of a set of mature trees in spring bloom. The logo features the city name in block lettering with “Est. 1951” below the name in a retro script font.
Roeland Park engaged the design company Vireo to help develop a new logo this summer after the council declined to accept any of the options put forward by students from Benedictine College in March. The logo development project cost has cost approximately $7,400.
Councilmembers Teresa Kelly and Michael Poppa said they could not vote in support of a final logo concept over concerns about readability issues of the design when it is scaled down.
CORRECTION: A previous version of this story incorrectly stated that Roeland Park had spent $24,000 on the logo process. The council had approved expenditures up to that among for branding work, but the city has only spent $7,400 so far.