Roeland Park to transition logo, branding efforts from Benedictine to professional firm

Jay Senter - April 18, 2017 11:00 am

The Roeland Park council dias was empty most of Monday evening as the council spent its time in executive sessionBy Holly Cook

Roeland Park councilmembers gave consensus Monday to hire a design firm through an RFP process to develop a new city logo based on Benedictine College’s branding report. During previous meetings councilors decided against using any of the student-produced designs but agreed to use the Benedictine report as a guideline for future efforts.

The council awarded a largely pro-bono contract to Benedictine College in May 2016 to develop logos and a branding strategy for the city.

Councilmember Michael Rhoades said he would like the council to more thoroughly review the 52 student-produced logos before starting to look for a professional agency.

“Let’s look at what we currently have is all I’m saying,” Rhoades said.

Councilmember Teresa Kelly disagreed with Rhoades and said councilors had reviewed the logos enough.

“I would not be in favor of rehashing the whole process,” Kelly said.

Councilmembers Michael Poppa and Erin Thompson also noted their support of selecting a professional agency to complete the branding work.

Rhoades said it will be difficult for the council to agree on any one logo regardless of whether it was produced by a professional agency or students.

“We are just going to get other options that half of us are going to disagree with and half of us are going to like,” he said.

Councilmember Ryan Kellerman agreed with Rhoades’ suggestion to have the council more thoroughly review the student-produced logos.

Councilmember Poppa asked the council to signal whether they were in favor of pursuing a professional design contract and the majority of councilmembers indicated they were.

City Administrator Keith Moody said he expected a design firm contract would cost at least $10,000. The expense will come out of the general fund.

Mayor Joel Marquardt emphasized that Benedictine’s work had proved valuable to the city.

“We did save a lot of money by using the process we have gone through,” Marquardt said.

It's your community. Make sure you're informed

No one else provides as much coverage of our community as the Shawnee Mission Post. Make sure you understand the issues affecting our area by becoming a subcriber today!

Subscribe for access to comments section