Omaha company looking to raze former JCPenney call center and build new retirement community

Dial operates the Silvercrest at Deer Creek retirement community in southern Overland Park. Photo via Silvercrest website.
Dial operates the Silvercrest at Deer Creek retirement community in southern Overland Park. Photo via Silvercrest website.

By Jerry LaMartina

An Omaha company wants to build a senior-living facility on the grounds of the former JCPenney call center at 56th Street and Metcalf Avenue in Mission.

Pat Day, a developer with Dial Retirement Communities, presented the company’s plan for the development at the Mission City Council’s Community Development Committee meeting on Wednesday night. The plan would require the company to demolish the 40,000-square-foot, one-story former call center building and then build its facility from scratch on the 5-acre lot.

The senior facility would have 141 units, including 66 independent-living apartments, 57 assisted-living units and 18 memory-care units in one-, three- and four-story sections.

The facility would cost $30 to $35 million, Day estimated. The developer plans to seek tax-increment financing from the city. It’s too early in the process to know the TIF’s dollar value.

“Our big challenge is that it’s expensive land, and the cost of demolition,” he said.

The next step is for the company and the city to form a preliminary development agreement, which City Administrator Laura Smith said could happen in January or February. Dial, which has been talking with the property owner for two years, now has the property under contract and is in a six-month due diligence period.

“We’ve seen that property vacant for a lot of years,” Smith said.

Average rents would be $2,800 to $3,000 a month for independent living, $4,000 a month for assisted living and $5,000 a month for memory care, Day said. No buy-in fee would be required. Rent would include two meals a day.

On its website, Dial describes the three types of units in its facilities:

  • Independent-living apartments “offer restaurant-style dining, a full calendar of programs and events and transportation,” and “residents experience an exciting, independent, active lifestyle without the concerns of housekeeping, home maintenance and security issues.”

  • Assisted living offers a “secure, supportive and pleasant” environment. “Our residents enjoy the privacy of their own apartment and the support of our caring staff. A wide variety of services and amenities await.”

  • Memory-care units are “designed for those with memory impairments. We help them stay active and engaged, supported by specialized programs and our caring staff. We designed our community to help our residents enjoy success safely and securely.”

Dial has a 136-unit retirement community called Silver Crest at Deer Creek at 13060 Metcalf in Overland Park, and is underway on building another one at College Boulevard and Pflumm Road in Lenexa, which it expects to open in June. The company has retirement communities in Nebraska, Iowa, Illinois and Kansas. The Mission facility would be its 14th, Day said.

The average age of the company’s customers is 83 to 84, and 85 percent of its customers are women, he said.

Day said the company would like to eventually have four to six retirement communities in the Kansas City area.