Etiquette boutique now open at the Village Shops


The Village Shops has a new spot for the fashion conscious.

Etiquette Boutique opened its second Kansas City location at the northeast Johnson County shopping center last week.

Stocked with a seasonally changing inventory of trendy women’s items, the store gained a loyal following after owner Hannah Fancher opened the first location at Park Place in Leawood in late 2014.

The Village Shops location will offer the same mix of items as the original location, with hard-to-find brands like Show Show Me Your MuMu, For Love & Lemons, and Amuse Society.

“We have a very affordable price point, but things that you won’t find anywhere else — at least in Kansas City,” said Village Shops location manager Aubree Freeman.

The new store is located between Starbucks and Chipotle in the building just to the south of UMB. Hours are 10 a.m. to 7 p.m. Monday through Friday, 10 a.m. to 6 p.m. Saturday and noon to 6 p.m. on Sunday.