Roeland Park will work with Benedictine College on agreement for branding project

Benedictine College, which is the preferred bidder on a branding project for Roeland Park, has a location in the city.
Benedictine College, which is the preferred bidder on a branding project for Roeland Park, has a location in the city.

A proposal for a City of Roeland Park branding project is moving forward with the city staff drafting an agreement with Benedictine College to complete the project.

Benedictine, which has a location in Roeland Park for its MBA program, was the recommended choice of a committee that reviewed 18 proposals with a wide variance in both price and prior experience. The Benedictine selection had elicited a number of questions from community and council members since the committee’s choice was first announced – as well as some controversy.

The Benedictine proposal depends on working with both undergraduate and graduate students at the college. It will cost only $3,000 for an intern and materials. The city had budgeted more than $18,000 for the project.

Clay Johnston, the Benedictine professor who will be heading the project told the council that he would provide the continuity for its completion. “I am the project manager,” Johnston told the council this week. Johnston, the marketing program chair at the college, said he had 16 years working in the field. “(I) can vouch for the caliber of student (doing the work),” he said.

The project results will be delivered to the city by December. City administrator Keith Moody told the council that the city still needs to work with Benedictine to draft an agreement that can come up for a vote. That agreement, he said, will have more details, including timelines and deliverables. “It was not anticipated that you would have a school respond,” Moody said.

Michael Poppa was the only committee member to vote against the Benedictine selection. It is too important of a project to put into a class project, Poppa said.

After the second long discussion over the Benedictine proposal, the council allowed it move to the draft agreement stage. The meeting packet for the council workshop contained the Benedictine proposal as well as the proposal from the other finalist, Avant Marketing Group and minutes from the committee meeting with rankings of the proposals.