shawneemissionpost.com’s State of the Union 2016

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Gang, the fresh slate of 2016 has arrived, and with it our annual look at how the site has grown over the past 12 months.

2015 saw us hit a number of major milestones: five full years in business, more than 500,000 users in a calendar year for the first time ever, and more than 2 million page views in a calendar year for the first time ever. What’s more, we saw total traffic jump nearly 25 percent from 2014 to 2015, up to 1,457,510 visits this past year compared to 1,172,431 in 2014.

For a little historical context, here’s a look at traffic growth on the site since our inception in June 2010:

Traffic_Growth

We also conducted our first-ever reader survey with the help of some graduate students at the University of Kansas’s William Allen White School of Journalism and Mass Communication. Among the findings:

  • More than 95 percent of readers say they are “satisfied” or “very satisfied” with the coverage we provide
  • Nearly 70 percent of readers visit the site at least several times per week
  • Nearly 85 percent of readers say shawneemissionpost.com is one of their primary sources for information about what’s happening in our community

(If you’re among the local business owners reading this and asking, “How can I leverage shawneemissionpost.com’s amazing readership to get more exposure for my company?” have we got a link for you! Check out our 2016 Media Kit with a detailed look at our readership numbers and audience demographics as well as pricing for our 2016 advertising and sponsorship options).

Thanks to all of you whose readership has made shawneemissionpost.com northeast Johnson County’s center of community online.

But, as always, we’re constantly looking for ways to improve. Have a suggestion about coverage you’d like to see more of? Less of? Is there something on the site you particularly love? Hate? Please let us know so we can take your thoughts under consideration as we enter 2016.