Royals mania spells opportunity for pop-up store in Mission

Pete Slattery with the best-selling shirt at the pop-up store in Mission.
Pete Slattery with the best-selling shirt at the pop-up store in Mission.

The Royals clearly are the talk of the town in Kansas City and Royals gear has been flying off the shelves in a number of stores. Now, our enthusiasm for the Royals has given birth to a new kind of business – the pop-up Royals store. Much like the fireworks stands that proliferate at Fourth of July, one company is making a business of temporary shops focused on selling Royals shirts, hats and other items.

One of the 11 stores set up in the Kansas City metro just for the World Series is in Mission at the northwest corner of Johnson Drive and Riggs in a vacant storefront next to Plato’s Closet. Pete Slattery is running the store, which opened Monday.

The store sells only licensed MLB gear, according to Slattery, who is from Florida. The company he works for, he says, jumps on only five events during the year: World Series, Super Bowl, NCAA Final Four, college football playoff and MLB All-Star game. Sometimes the shops are just tents around the venue.

The biggest seller at Slattery’s store: the shirt emblazoned with ‘Straight Outta Kauffman.” The “demand is high” for lots of items, Slattery says, including for women. Lots of people walk in wearing Royals shirts with 2014 on them and want this year’s version. “Put a World Series logo on it in this town and it’s going to go.”

When the Royals win the World Series there will be a “whole new product line” and the store will stay open as long “as the market demands.”

It opens at 10 in the morning and closes – you guessed it – when the game starts.