Southwest Jewels to close this fall in Mission; owners start retirement sale

Steve and Brent Scheuerman at Southwest Jewels.
Steve and Brent Scheuerman at Southwest Jewels.

Southwest Jewels, which has been part of the Mission landscape for more than 25 years, will be closing its doors this fall.

Steve and Brent Scheuerman have started a retirement sale to move all of their inventory of jewelry and art in the store that specializes in Native American items. The Scheuermans, who are both business partners and spouses, plan to keep the store open until Thanksgiving unless everything is gone before then.

Southwest Jewels has operated out of different locations in Mission over the years and is now at 6909 Johnson Drive.

About 85 percent of the store’s merchandise is Native American in origin, according to Steve. The focus on Native American goods is because of their heritage, Steve says. While Steve’s heritage is mixed, Brent is of Chickasaw descent and can trace his ancestry to the Trail of Tears. The store not only sells art and jewelry made by Native Americans, it has regularly held food drives for the reservations. “We do everything we can to help them,” Steve says.

Before they established a store in Mission, they sold through festivals around the country, covering 80,000 miles in one year. They will keep the online presence after the store is closed. “I know we cannot just stop,” Brent says. Self-trained, Brent does the repairs on jewelry and watches and will continue for a time after the store closes. He also cuts and set stones. “I’m supposed to be doing this,” he says.

Many people are familiar with the store simply from stopping to have watch batteries replaced. Brent does about 1,000 per month.

Southwest Jewels is not their only venture. They have also raise African Violets, with more than 2,500 at home that they sell online.

When the close up here, the pair will move to Reno, Nev., where Steve has a half-brother that for decades he did not know existed. “I’ve got 52 years to make up,” he says.