It’s milestone acknowledgement time, readers!: The Prairie Village Post went live five years ago today, on June 15, 2010.
Some 1,825 days and 6,325 posts later, it’s safe to say that what started out as a side project has blossomed into a vibrant online community, northeast Johnson County’s most turned to source for news and information about what’s happening in the area.
And, if you’ll forgive the notable lack of modesty: It’s taken a lot of hard work to get here. For the first two years, I was mostly on my own, managing to scratch out enough content before and after heading to my day job to keep the site going. It wasn’t until Dan Blom joined the site in 2012 that we were able to establish a real toehold in the community, expanding our coverage to Mission, Roeland Park, Westwood and beyond. And over the course of the subsequent three years, we’ve been blown away by the explosive growth both in terms of traffic and sponsor support.
It took nearly six months after the site launched in 2010 to convince anyone to take out a paid ad. Today, we’re proud to say that nearly 75 sponsors each month pay for the chance to reach our large and growing audience.
Just how big an audience, you ask?
Take a look at the following. This graph shows weekly traffic on the site from June 15, 2010 through today:
And this chart shows our average month traffic stats at the end of years one, three and five:
|Year 1||Year 3||Year 5|
Seeing the increased interest in our truly local coverage of city government, schools, business and sports has been incredibly gratifying. And it’s also shown us the need for independent online publications like shawneemissionpost.com to fill the coverage hole left by the changing media landscape.
Our hyperlocal format is still in its infancy in many ways, and we wouldn’t dare claim to have it totally figured out at this point. We’re a proud member of the Local Independent Online News Publishers, a trade group representing hundreds of sites like ours across the country, and have been disappointed to see a handful of our peers close up shop after multi-year runs. The good news for the Prairie Village Post is that the site is on an impressive upward trajectory — but we’ll continue to need the community’s support if we’re going to remain a strong presence for the next five years and beyond.
So: Tell your friends. Thank our sponsors. And keep reading!
Thanks to you all for an amazing first five years. Here’s to the next five!