Another Mission business threatened by naming trademark; Uncommon Supply making name change

Misty Schmidt of Uncommon Supply Co. was forced to change the name of her business.
Misty Schmidt of Uncommon Supply Co. was forced to change the name of her business.

Another Mission business has run into trouble with its name. This time it is the store formerly known as Uncommon Goods Supply Co. which just opened in its new location on Beverly just north of Johnson Drive. Last year it was Twisted Sisters Coffee Shop on Johnson Drive, which received a trademark threat from the rock group of not quite the same name.

Misty Schmidt, who owns Uncommon Goods Supply Co., said the store will modify its name rather than try to fight the threat. The new store name will drop the “Goods” part of the name so the new name of the store will be “Uncommon Supply Co.”

The store’s name ran afoul of a trademark owned by an online retail store based in Brooklyn, N.Y. that sells a number of different products, much of it handmade by individuals. A letter from the Brooklyn company’s lawyer says it owns the trademarks for Uncommon Goods as well as UncommonGoods.

Schmidt said she was “heartbroken” about being forced into the name change. “I was hoping it would be worked out like that time when Twisted Sisters Coffee Shop had to go through the same thing.” Schmidt said her attorney had advised that it would cost too much money to fight the demand.

When Schmidt named the store, they added the “Co.” at the end of the name in order to get an available Internet URL. “We thought that would be safe,” Schmidt said.