SM East graduate moves from misery of corporate life to launching Crows Coffee, his own ‘happy place’

Zach Moores (center, in black v-neck) says he wants to create an environment where people can "just chill and be happy" with his new shop, Crows Coffee.
Zach Moores (center, in black v-neck) says he wants to create an environment where people can “just chill and be happy” with his new shop, Crows Coffee.

Zach Moores was miserable in his job. As an insurance adjuster, he lived life on the road, logging more hours on airplanes and strange hotel rooms than at home. After the wave of work that followed Hurricane Sandy, Moores decided he was ready for a change.

“I started interviewing for other jobs, and then realized I was just interviewing for jobs I’d hate,” he said. “I wanted something where I loved where I was and what I was doing.”

A short-lived venture from his father in the early 1990s provided a blueprint: a Waldo coffee shop that served a high quality product “before coffee was coffee,” as Moores says.

“That experience of watching my dad open the shop kind of planted the seed,” he said. “Fast forward a couple decades, and here I am.”

Last Wednesday, the 1994 SM East graduate officially opened his own shop, Crows Coffee in the South Plaza, just off the UMKC campus.

Moores, who has never been a barista, says that while the coffee is important to him, the sense of community he’s striving for with the shop is his priority.

“I’m a social animal, and I love what happens when you bring people and coffee together,” he said. “Put me in a spot with a good cup of coffee and people socializing, and I’m in a happy place.”

The shop is holding a grand opening celebration this Saturday, July 19 from 8 a.m. to noon with special discounts and vendors on hand. The address is 304 E. 51st Street.