In January, downtown Mission businessman Kevin Fullerton pledged the services of his company to help his city weather the construction season on Johnson Drive and promote the potential of downtown Mission. Fullerton has delivered on his promise to provide a creative drive to the Mission message.
And, Fullerton’s work was unveiled just in time. The cones came out this week giving Johnson Drive the sense that the reconstruction is fully under way. Ironically, the first lane closures (Johnson Drive will remain open to two-way traffic during reconstruction) are right across the street from Fullerton’s business, Springboard Creative.
The branding images for the campaign show how the logo and theme can be used in different ways. The “Mission Forward” image is now on buttons (available at the construction office) and some signs.
Still to come are larger signs that will direct downtown customers toward parking and potentially banners and other promotional materials. Fullerton wants others to be excited about the potential of downtown Mission and attract customers to its businesses.
“We see this as a business-initiated project,” Fullerton said. “The city has been full supportive.” While Fullerton is providing the creative work for free, he says other businesses also may be chipping in to help with the costs of materials.
The design is created so it can adapt and change, even after construction is completed in November.